Whatco

Kia

Automotive · South Korea

Kia builds cars, SUVs and vans, including a fast-growing range of hybrid and electric models, in plants in Korea, the U.S., Slovakia, Mexico and India and sells them worldwide through its own sales companies and dealers.

What makes it different

Almost seven in ten Kias sold are SUVs.

69%SUV share of salesFY2025

An SUV-heavy mix keeps average selling prices and margins high.

How big it is

How big is Kia?

₩114.1TRevenueFY2025
3.14MVehicles soldFY2025
36,566Employees in Korea2025
How it makes money FY2025

Almost all from selling vehicles.

  • Vehicles and parts96%₩109.0T
  • Services4%₩5.1T
  • Royalties0%₩105.9B
How the business works

One flexible factory network, three powertrains.

  1. 1Petrol, hybrid, EV on shared lines
  2. 2SUV-led global lineup
  3. 3Purpose-built electric vans

Mixed production lines let Kia shift between combustion, hybrid and electric as demand and rules change.

Who owns it
  • Hyundai Motor Company35.17%
  • Euisun Chung (Executive Chair, Hyundai Motor Group)1.81%

CEO: Ho Sung Song

Who it competes with
Hyundai MotorToyotaVolkswagen GroupHondaBYDTesla
Key moments
  1. 1944Founded as a bicycle company
  2. 1973Brisa, first passenger car
  3. 1986Pride builds global recognition
  4. 1998Hyundai acquires Kia
  5. 2008New plants in Slovakia and the U.S.
Sources

Every number on this page comes from Kia's own reports.

Full profile

The rest of the story is in the app.

What Kia tracks29 metrics
Global wholesale
Electrified vehicles sold
Battery-electric vehicles sold
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from4 regions
North America
Korea
Europe
The full timeline18 moments
2024
2025
2026
Kia vs Hyundai Motorside by side
Revenue
Profit
People
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