Monster Beverage
Energy drinks · United States
Monster Beverage develops and markets Monster Energy, Reign, Bang and other energy drinks sold in about 158 countries, with production outsourced and distribution run mostly by Coca-Cola bottlers.
What makes it different
Coca-Cola owns a fifth of it.
20.9%Shares owned by Coca-ColaMar 2026
Since 2015 Coca-Cola has been the largest shareholder and its bottlers deliver Monster cans worldwide.
How big it is
How big is Monster Beverage?
$8.3BNet salesFY2025
959.0MEnergy drink casesFY2025
6,891Employees2025
How it makes money FY2025
Almost all from Monster energy drinks.
- Monster Energy Drinks92%$7.67B
- Strategic Brands6%$468.7M
- Alcohol Brands2%$134.7M
- Other0%$25.0M
How the business works
Market the can, let Coke deliver.
- 1Monster energy drinks
- 2Co-packers fill cans
- 3Through Coca-Cola bottlers
With filling and trucking handled by partners, Monster spends on marketing rather than plants.
Who owns it
- The Coca-Cola Company20.9%
- Hilton H. Schlosberg7.7%
- Rodney C. Sacks7.5%
CEO: Hilton H. Schlosberg
Who it competes with
Key moments
- 1930Hansen juice business starts
- 1992Hansen Natural takes over the brand
- 2002Monster Energy launched
- 2012Renamed Monster Beverage
- 2015Strategic deal with Coca-Cola
Sources
Every number on this page comes from Monster Beverage's own reports.
Full profile
The rest of the story is in the app.
What Monster Beverage tracks18 metrics
Monster Energy Drinks segment cases
Countries and territories
Strategic Brands cases
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from4 regions
U.S. and Canada
EMEA
Latin America & Caribbean
The full timeline15 moments
2016
2024
2025
Monster Beverage vs Red Bullside by side
Revenue
Profit
People
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