Red Bull
Energy drinks · Austria
Red Bull makes and sells the Red Bull Energy Drink, the world's best-known energy drink, in 178 countries, and promotes it through sport, events and media.
What makes it different
One drink supports teams, events and a media house.
178Countries where it is soldFY2025
The group also runs football clubs, an F1 team and a media company that promote the drink.
How big it is
How big is Red Bull?
€12.2BGroup turnoverFY2025
13.97BCans soldFY2025
21,924EmployeesFY2025
How it makes money FY2025
One number: group turnover.
- Group turnover€12.2B
How the business works
One drink, promoted through sport.
- 1One energy drink
- 2Partners fill the cans
- 3Sport, events, media
Growth is paid from its own operating cash flow.
Who it competes with
Key moments
- 1984Dietrich Mateschitz starts developing Red Bull
- 1987Red Bull launches in Austria
- 20219.8 billion cans, EUR 7.8 billion
- 2022175 countries; best year to date
- 202513.97 billion cans, EUR 12.2 billion
Sources
Every number on this page comes from Red Bull's own reports.
Full profile
The rest of the story is in the app.
What Red Bull tracks4 metrics
Cans sold
Countries where sold
Employees
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
The full timeline10 moments
2020
2023
2024
Red Bull vs Monster Beverageside by side
Revenue
Profit
People
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