Whatco

Puig

Beauty & fashion (fragrance, makeup, skincare) · Spain

Puig is a Barcelona family-controlled premium beauty company that sells fragrances, make-up and skincare under brands such as Rabanne, Carolina Herrera, Jean Paul Gaultier and Charlotte Tilbury.

What makes it different

Three of the world’s top ten fragrances are Puig brands.

3Brands in the global fragrance top 10FY2025

Rabanne, Carolina Herrera and Jean Paul Gaultier rank fifth, sixth and ninth among selective fragrances, so fragrance brings over 70% of revenue.

How big it is

How big is Puig?

€5.04BNet revenuesFY2025
150+CountriesFY2025
13,016EmployeesFY2025
How it makes money FY2025

Fragrance brings most of the money.

  • Fragrance and Fashion72%€3.65B
  • Makeup17%€845M
  • Skincare11%€551M
How the business works

Fashion names become best-selling fragrances.

  1. 1Designer and founder brands
  2. 2Blockbuster fragrance lines
  3. 3Through department stores, travel retail

A third of revenue goes back into advertising, which keeps three of its brands in the global fragrance top ten.

Who owns it
  • Exea Inversión Empresarial, S.L. (Puig family, controlled by Exea Quorum, S.L.)74.4%

CEO: Jose Manuel Albesa

Who it competes with
Key moments
  1. 1914Antonio Puig founds the company
  2. 1962First subsidiary abroad, in the USA
  3. 1968Paco Rabanne perfumes created
  4. 1987Full control of Paco Rabanne
  5. 1995Carolina Herrera fashion acquired
Sources

Every number on this page comes from Puig's own reports.

Full profile

The rest of the story is in the app.

What Puig tracks21 metrics
Brands in the portfolio
Brands in the world’s top 10 selective fragrances
Value share of selective fragrances
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from3 regions
EMEA
Americas
Asia-Pacific
The full timeline21 moments
2024
2025
2026
Puig vs L'Oréalside by side
Revenue
Profit
People
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