Zalando
Online fashion and lifestyle platform · Germany
Zalando runs Europe's large fashion and lifestyle shopping apps (Zalando, ABOUT YOU, Lounge by Zalando) in 29 markets, selling its own stock and earning commissions from brands that sell through it, and rents out its logistics and software to other retailers through ZEOS.
What makes it different
A third of what it sells comes from other brands' stock.
32.1%Partner business share of GMVFY2025
In the partner programme brands keep the inventory and pay a commission, so Zalando grows choice without tying up cash.
How big it is
How big is Zalando?
€17.6BGMVFY2025
62.0MActive customersFY2025
16,582EmployeesFY2025
How it makes money FY2025
Mostly online fashion sales, plus logistics for other brands.
- B2C91%€11.3B
- B2B9%€1.1B
How the business works
Three apps, partner brands, shared logistics.
- 162M active customers
- 27,000+ partner brands
- 3Logistics and software (ZEOS)
The warehouses, data and software built for its own apps are sold to brands as a service, so the same network earns twice.
Who owns it
- Anders Holch Povlsen10.1%
- Founders (Robert Gentz, David Schneider)5.1%
- BlackRock, Inc.5.1%
CEO: Robert Gentz
Who it competes with
AmazonKey moments
- 2008Zalando founded in Berlin
- 2010Netherlands and France launch
- 0-01Listed on the Frankfurt Stock Exchange
- 9-20Joins the DAX
- 2022Profit slump after the pandemic boom
Sources
Every number on this page comes from Zalando's own reports.
Full profile
The rest of the story is in the app.
What Zalando tracks17 metrics
Gross merchandise volume
Active customers
Number of orders
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
The full timeline17 moments
2021
2025
2026
Zalando vs Amazonside by side
Revenue
Profit
People
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