Fitbit
Wearables
Fitness trackers and smartwatches with a health app and Fitbit Premium subscription, now part of Google's devices business.
WearablesSince 2007
How it started
Google buys a wearables pioneer.
$2.1Bpaid by Alphabet in 2021
Google agreed in November 2019 to buy Fitbit for $7.35 a share in cash and closed the deal in January 2021 to push into wearables.
Its place in Alphabet
Google's health and fitness wearables.
Fitbit gives Google a health and fitness brand and wearables know-how that also feed the Pixel Watch.
Who it competes with
What Alphabet does not disclose
- Fitbit revenue since the acquisition (reported inside Google subscriptions, platforms, and devices)
- Fitbit active users (no official figure since the 2019 deal announcement)
- Fitbit Premium subscribers
The group behind itAlphabet
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Sources
Every number on this page comes from Alphabet's own reports.
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