Decathlon
Sporting goods retail · France
Decathlon designs, makes and sells sports equipment for all levels under its own brands, through 1,902 stores and online in 82 countries and regions.
What makes it different
Employees own a large part of the company.
51%Teammates who hold sharesFY2025
Decathlon is unlisted and owned by two families and its own teammates.
How big it is
How big is Decathlon?
€16.8BNet salesFY2025
1,902StoresFY2025
102,913TeammatesFY2025
How it makes money FY2025
Net sales of €16.8B.
- Stores84%€14.2B
- E-commerce12%€2.0B
- Wholesale and other4%€0.7B
How the business works
Own brands, own stores, second life.
- 1Its own sports brands
- 2Own stores and online
- 3Repair, rental, second-hand
Designing its own products and selling them in its own stores keeps prices low.
Who owns it
CEO: Javier López
Who it competes with
AmazonKey moments
- 1976First store in Englos
- 1986Own production, first store in Germany
- 1987Employees invited to become shareholders
- 1996First in-house 'Passion Brands'
- 2001Expansion to Brazil, Russia and China
Sources
Every number on this page comes from Decathlon's own reports.
Full profile
The rest of the story is in the app.
What Decathlon tracks17 metrics
Stores
Products sold
Repair workshops
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from5 regions
Europe
Asia
America
The full timeline18 moments
2024
2025
2026
Decathlon vs Nikeside by side
Revenue
Profit
People
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