Visual search and discovery platform · United States
Pinterest is a visual search app where people save ideas and shop, and it earns almost all of its money from advertisers who reach those users.
What makes it different
Most revenue comes from a minority of its users.
$30.84Revenue per US and Canada userFY2025
Users in the US and Canada are a small part of the base but earn far more per person than users elsewhere.
How big it is
How big is Pinterest?
$4.22BRevenueFY2025
619MMonthly active usersQ4 2025
5,265EmployeesFY2025
How it makes money FY2025
Almost all advertising.
- Total revenue$4.22B
How the business works
Collect ideas. Target ads. Earn from advertisers.
- 1Saved Pins and boards
- 2Ads using the Taste Graph
- 3Advertising revenue
Every save and search adds to the Taste Graph, so more use makes ads more relevant.
Who owns it
- All directors and executive officers as a group35.75%
- Benjamin Silbermann35.33%
- Paul Sciarra31.19%
CEO: Bill Ready
Who it competes with
Key moments
- 2008Founded as Cold Brew Labs
- 2019Lists on the NYSE at $19 a share
- 2020Reaches 459M monthly users
- 2021Earns $316M net income
- 2022Bill Ready becomes CEO
Sources
Every number on this page comes from Pinterest's own reports.
Full profile
The rest of the story is in the app.
What Pinterest tracks23 metrics
Monthly active users
Monthly active users, US and Canada
Monthly active users, Europe
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from3 regions
US and Canada
Europe
Rest of World
The full timeline15 moments
2022
2025
2026
Pinterest vs Metaside by side
Revenue
Profit
People
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