Online communities · United States
Reddit runs thousands of topic communities where people talk, and earns money from ads placed beside those conversations and from licensing its content.
What makes it different
Most daily visitors are not logged in.
70.7MLogged-out daily active uniquesQ4 2025
Many arrive through search engines, so the audience is larger than the member base.
How big it is
How big is Reddit?
$2.20BRevenueFY2025
121.4MDaily active uniquesQ4 2025
2,555EmployeesFY2025
How it makes money FY2025
Nearly all advertising, with licensing on top.
- Advertising94%$2.06B
- Other6%$140M
How the business works
Host communities. Sell ads. License the content.
- 1Volunteer-run communities
- 2Ads beside conversations
- 3Content to AI firms
The same human conversations earn twice: as ad space and as licensed data.
Who owns it
- All executive officers and directors as a group (12 persons)76.3%
- Steve Huffman (including shares under voting proxy)76.1%
- Advance Magazine Publishers, Inc.65.2%
CEO: Steve Huffman
Who it competes with
Key moments
- 2005Reddit begins operating
- 2006Is acquired by Condé Nast
- 2011Spun out of Advance as its own company
- 2015Steve Huffman returns as CEO
- 2018Starts meaningful monetization
Sources
Every number on this page comes from Reddit's own reports.
Full profile
The rest of the story is in the app.
What Reddit tracks26 metrics
Daily active uniques
Weekly active uniques
DAUq, United States
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from2 regions
United States
Rest of world
The full timeline15 moments
2024
2025
2026
Reddit vs Metaside by side
Revenue
Profit
People
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