Snap
Social media and camera apps · United States
Snap runs Snapchat, a camera-first messaging app used by hundreds of millions of people every day, and earns money mostly from advertising and increasingly from subscriptions.
What makes it different
Two founders hold over 99% of the votes.
99%Founders' share of voting powerFY2025 (Dec 31, 2025)
Public investors own non-voting Class A shares, so the founders alone decide the company's direction.
How big it is
How big is Snap?
$5.93BRevenueFY2025
474MDaily active usersQ4 2025
5,261EmployeesFY2025
How it makes money FY2025
Almost all advertising, with subscriptions growing.
- Advertising$5.19B
- Other revenue$745M
How the business works
Hold daily attention. Sell ads. Add subscriptions.
- 1Daily camera attention
- 2Ads to brands
- 3Paid subscriptions
Subscriptions are building a second revenue line beside advertising.
Who owns it
- Evan Spiegel53.1%
- Robert Murphy46.4%
- Entities affiliated with Tencent Holdings Limited16%
CEO: Evan Spiegel
Who it competes with
Key moments
- 2011Launches Snapchat
- 2012Evan Spiegel becomes CEO
- 2013Introduces My Story
- 2016Launches Spectacles, its first hardware
- 2017Prices its IPO
Sources
Every number on this page comes from Snap's own reports.
Full profile
The rest of the story is in the app.
What Snap tracks17 metrics
Daily active users
Monthly active users
Subscribers
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from3 regions
North America
Europe
Rest of World
The full timeline16 moments
2023
2025
2026
Snap vs Metaside by side
Revenue
Profit
People
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