Smeg

Home appliances · Italy

Smeg is a family-owned Italian appliance maker, famous for its retro fridges, kettles and toasters, that builds in five Italian plants and sells in more than 120 countries.

What makes it different

An Italian brand that sells mostly abroad.

85.8%Turnover from exportsFY2025

Only one euro in seven of its turnover comes from Italy; the rest comes from the rest of Europe, Asia-Pacific and the Americas.

How big it is

How big is Smeg?

€963.5MTurnoverFY2025

120+Countries2026

2,663EmployeesFY2025

How it makes money FY2025

Big appliances first, small ones growing.

Major domestic appliances56%
Small domestic appliances35%
Professional3%
Instruments2%
Other4%

How the business works

Retro design. Italian factories. Global shops.

1Retro icons with architects
2Five plants in Italy
3Own branches and dealers worldwide

The kettles and toasters styled after its 1997 FAB fridge only arrived in 2014, yet they already bring in 35% of sales.

Who it competes with

DDe'Longhi GroupWWhirlpool (KitchenAid)

Bosch Group (BSH)EElectroluxMMiele

Key moments

1948Vittorio Bertazzoni Sr. founds Smeg in Guastalla
1956First Smeg cooker, Elisabeth
1997FAB retro fridge launched
2014Small appliances line launched
2016Dolce&Gabbana partnership

Full profile

Everything else about Smeg.

What it tracks · 25 metrics · FY2025

Production plants in Italy5
Countries where it sells120+2026
Employees2,663
Group companies30
Cities with Smeg stores or showrooms47
Suppliers of the manufacturing companies906
Procurement from Italian suppliers76%
Training hours28,792
Women employees967
Employees on permanent contracts96.4%
Electricity from renewable sources78%
Scope 1 + 2 emissions10,448 t
Scope 3 emissions3,188,502 t
Trees in the headquarters park1,614
Sales subsidiaries abroad21
Share of turnover from exports85.8%
Small appliances share of turnover35%
Major appliances share of turnover56%
Procurement spending€252M
Investment to reduce environmental impact€3.8M
Turnover€963.5M
Economic value generated€989.7M
Staff costs€165.9M
Dividends paid€11M
Income and other taxes€25.1M

Five years of results

	FY2021	FY2022	FY2023	FY2024	FY2025	5 yrs
Turnover (group sales)	€906.6M	€930.6M	€855.5M	€914.1M	€963.5M	+6%
Employees	2,325	2,422	2,480	2,570	2,663	+15%
Share of turnover from exports	84.6%	86%	84.5%	85.5%	85.8%	+1%

Turnover (group sales)

€963.5M

+5% vs FY2024

FY2021FY2025

Employees

2,663

+4% vs FY2024

FY2021FY2025

Share of turnover from exports

85.8%

0% vs FY2024

FY2021FY2025

Where the money comes from · FY2025

48%15%15%13%

Rest of the EU48%
Asia-Pacific15%
Italy15%
Americas13%
Central-Western Asia5%
Africa4%
Other0%

Smeg vs Bosch

	Smeg	Bosch
Turnover	€963.5M	€91.0B
Countries	120+	412,774
Employees	2,663	€7.9B

The full timeline

1948Vittorio Bertazzoni Sr. founds Smeg in Guastalla
1956First Smeg cooker, Elisabeth
1963Washing machines and dishwashers
1970Niagara 14-place dishwasher
1971Built-in ovens and hobs
1977Logo by Franco Maria Ricci
1979Ferrari Formula 1 sponsor
1985Design with architects begins
1988First sales branch abroad: France
1997FAB retro fridge launched
2002New Guastalla headquarters
2007Smeg USA opens
2013SMEG500 Fiat fridge
2014Small appliances line launched
2016Dolce&Gabbana partnership
2019Acquires La Pavoni
2020Lavazza co-branded coffee machine
2022Acquires FRI.MED
2025Porsche x Smeg collection
2026Own subsidiaries in New Zealand and the Middle East

Every source document

Smeg Sustainability Report 2025 ↗ FY2025
Smeg Sustainability Report 2024 ↗ FY2024
Smeg Sustainability Report 2023 ↗ FY2023
Smeg Sustainability Report 2022 ↗ FY2022
Smeg Sustainability Report 2021 ↗ FY2021
Smeg: About us ↗
Smeg: History ↗
Smeg press release: new subsidiaries in New Zealand and the Middle East ↗ 2026
Smeg: Sustainability ↗

Questions

Smeg: questions and answers

What does Smeg do?

Smeg is a family-owned Italian appliance maker, famous for its retro fridges, kettles and toasters, that builds in five Italian plants and sells in more than 120 countries.