Whatco

Subaru

Automotive · Japan

Subaru builds all-wheel-drive cars and SUVs such as the Forester, Crosstrek and Outback in Japan and Indiana, sells most of them in North America, and makes aircraft parts for Boeing and helicopters for Japan's defense forces.

What makes it different

Spare parts and accessories out-earned the whole car business.

¥150.3BParts and accessories profitFY2026 (Apr 2025-Mar 2026)

In FY2026 new cars lost ¥148.2B after U.S. tariffs, while parts and accessories made ¥150.3B of operating profit.

How big it is

How big is Subaru?

¥4.78TReported figureFY2026
896KReported figureFY2026
37,542Reported figure2026
How it makes money FY2026

Mostly automobile.

  • Automobile97%¥4.64T
  • Aerospace3%¥141.7B
  • Other0%¥5.0B
How the business works

How the business works.

  1. 1AWD cars, one platform
  2. 2Gunma and Indiana plants
  3. 3Mainly to U.S. buyers

Up to nine models share one platform, so a small carmaker gets scale without a broad lineup.

Who owns it
  • Toyota Motor Corporation21.46%
  • The Master Trust Bank of Japan (trust account)14.88%
  • Custody Bank of Japan (trust account)4.43%

CEO: Atsushi Osaki

Who it competes with
Sources

Every number on this page comes from Subaru's own reports.

Full profile

The rest of the story is in the app.

What Subaru tracks37 metrics
Production in Japan
Production in the U.S.
U.S. market share
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from5 regions
North America
Japan
Europe
Subaru vs Toyotaside by side
Revenue
Profit
People
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