Dollarama
Value retail (dollar stores) · Canada
Dollarama is Canada's largest dollar-store chain, selling consumables, general merchandise and seasonal items at fixed low price points up to C$5 in about 1,700 company-operated stores, and it also owns The Reject Shop chain in Australia and a majority stake in the Latin American chain Dollarcity.
What makes it different
Its fastest-growing chain is in Latin America, off its books.
732Dollarcity storesas of 2025-12-31
Dollarcity's 732 stores are equity-accounted, so their profits arrive as a share of earnings rather than as sales.
How big it is
How big is Dollarama?
2,800+StoresFY2026
43,000+PeopleFY2026
How it makes money FY2026
Almost all from Canadian stores.
- Canada94%C$6.8B
- Australia6%C$455M
How the business works
Import cheap. Price fixed. Open more.
- 1Own-label goods from China
- 2Fixed points to C$5
- 3Small stores, two-year payback
Buying direct overseas lets it keep prices fixed and margins high, so each new store pays back in about two years.
Who owns it
- Directors and executive officers (as a group)2.33%
CEO: Neil Rossy
Who it competes with
AmazonKey moments
- 1992Larry Rossy opens the first Dollarama
- 2004Bain Capital buys a majority stake
- 2009IPO on the Toronto Stock Exchange
- 2013Dollarcity tests the concept in El Salvador
- 2016Neil Rossy becomes CEO
Sources
Every number on this page comes from Dollarama's own reports.
Full profile
The rest of the story is in the app.
What Dollarama tracks22 metrics
Stores in Canada
Dollarcity stores
Stores in Australia
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from2 regions
Canada
Australia
The full timeline23 moments
2024
2025
2026
Dollarama vs Walmartside by side
Revenue
Profit
People
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