Roblox
Online gaming platform · United States
Roblox runs a free platform where millions of creators build games that players enjoy, and earns money when players buy the in-game currency Robux.
What makes it different
Fewer than two in a hundred daily players pay.
1.8MAverage daily unique paying usersFY2025
The platform is free to play, so a small group of payers funds the whole business.
How big it is
How big is Roblox?
$4.89BRevenueFY2025
127MDaily active usersFY2025
3,065EmployeesFY2025
How it makes money FY2025
Almost all revenue comes from virtual items.
- Durable virtual items85%
- Consumable virtual items15%
How the business works
Creators build. Players spend. Roblox shares.
- 1Games built by creators
- 2Robux to players
- 3Creators in cash
Roblox owns the platform, not the games, and pays creators for the engagement they bring.
Who owns it
- All executive officers and directors as a group (16 persons)60.2%
- David Baszucki58.8%
- FMR LLC7.5%
CEO: David Baszucki
Who it competes with
Key moments
- 2004Roblox is founded
- 2019Forms a China joint venture with a Tencent affiliate
- 2020Buys Ceebr and LoomAi
- 2020Reaches 32.6M daily users
- 2021Raises $535M in Series H
Sources
Every number on this page comes from Roblox's own reports.
Full profile
The rest of the story is in the app.
What Roblox tracks29 metrics
Daily active users
Hours engaged
Bookings
Results, quarter by quarterwith a chart
Revenue
Profit
Margin
Where the money comes from4 regions
United States and Canada
Europe
Asia-Pacific
The full timeline16 moments
2024
2025
2026
Roblox vs Electronic Artsside by side
Revenue
Profit
People
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